This is a logo I’ve developed for the ITS team of Salford University, which will be used on the university computers. My IT Desk is an extended LANDesk-application and will allow staff and students to submit Incidents (i.e. faults) and Requests (for new IT services) and track the progress of cases. IT Services needed a visual brand for My IT Desk and I used elements of LANDesk’s current logo (arrows) as a source of inspiration for the My IT Desk identity.
I produced a variety of different sized logo’s due to the fact that they will need to use it as a desktop shortcut icon as well as an icon on the university’s staff and student channels. It will also be used as a screensaver and I provided the IT services team with black and white version in JPEG and PNG formats, with and without the word mark.

This is a logo I’ve developed for the ITS team of Salford University, which will be used on the university computers. My IT Desk is an extended LANDesk-application and will allow staff and students to submit Incidents (i.e. faults) and Requests (for new IT services) and track the progress of cases. IT Services needed a visual brand for My IT Desk and I used elements of LANDesk’s current logo (arrows) as a source of inspiration for the My IT Desk identity.

I produced a variety of different sized logo’s due to the fact that they will need to use it as a desktop shortcut icon as well as an icon on the university’s staff and student channels. It will also be used as a screensaver and I provided the IT services team with black and white version in JPEG and PNG formats, with and without the word mark.

Clearing campaign idea
I was told that we are having advertisement put onto big screens across Manchester, Leeds, Liverpool and Birmingham - basically the Northern cities - for clearing.
Naturally, people, including myself, said we should have shots of the MediaCity campus and/or shots of the emerging Gateway on campus. But I later thought this would be quite boring and dull, something that wouldn’t interest potential students and something that wouldn’t grab your attention. So I came up with a risky campaign idea that incorporates regional slang to ‘big’ the university up and have a direct conversation with the target audience.
The project managers liked the idea, but was concerned that it was too risky and they were too cautious about putting it straight out there. I still think this idea is the best option to take - being risky is good!

Clearing campaign idea

I was told that we are having advertisement put onto big screens across Manchester, Leeds, Liverpool and Birmingham - basically the Northern cities - for clearing.

Naturally, people, including myself, said we should have shots of the MediaCity campus and/or shots of the emerging Gateway on campus. But I later thought this would be quite boring and dull, something that wouldn’t interest potential students and something that wouldn’t grab your attention. So I came up with a risky campaign idea that incorporates regional slang to ‘big’ the university up and have a direct conversation with the target audience.

The project managers liked the idea, but was concerned that it was too risky and they were too cautious about putting it straight out there. I still think this idea is the best option to take - being risky is good!

This is a complimentary gift card to be given out at The Lowry.

I produced a few front and back options before we decided on having a shot of the peel building on the front and then a grey coloured back with the copy. I wanted to add a piece of L.S. Lowry’s artwork as the DL was about the famous artist.

Brazil brochure

This is a 8 pp (printed page) brochure I’ve produced to be sent out to Brazil. This is to outline the university’s plans on developing a affiliation with Brazil and supporting their national education and research. I like how the full page image of the guy in the library looks a lot like Neymar.

Work placement - 2 and a bit weeks in…

Had a really busy few days at placement this week, getting handed projects that needed completing and sent to the printers in just a couple of hours, so everything has been slightly manic. This is helping me a lot in terms of getting in the routine of working to deadlines. I’m learning about how the work is processed and how it is passed through the hierarchy within the team. It’s at a turbulent point at the minute due to there being staff changes as well as the brand going through a transition stage, but this is actually making me learn quicker - seeing good and bad practice is good for me to grow as a designer.

Work Experience: first week (and a bit)

Just a quick note to say/reflect on how designing for print has really opened my eyes on the level and attention of detail you need to fully get a project finished and sent to the printers. I thought I had good attention to detail before starting my work placement but I’m learning to keep focused on the small things in copy (e.g. not leaving single words at the end of a paragraph).

They’re technically called widows, and it’s important not to leave these, but sometimes you might have to depending on how everything looks. This can be altered by changing the tracking of the text (space between letters) or simply by changing size of the text. I’m getting very familiar with appropriate leading of text too.

I’m learning a lot from this and appreciating layout design more

Pages I’ve designed and developed for the SBS brochure. It’s still needs proofing and more elements added to other pages, but it’s taking shape. Don’t have long to finish it and I’m quickly learning to re-prioritze work to meet deadlines and to juggle/balance my work load. I’ve been busy today!

SBS (Student Business School)

Today I’ve been busy designing the brochure for the SBS 2014 brochure and one of the pages required the help of infographics to communicate the many benefits of staying connected to the university.

These are the icons I gathered and created (some) and then put them in groups of what they could potentially mean or stand for - this just helped me organise stuff.

tote bag

This was something that was given to me today and needed doing as soon as possible due to it being postponed earlier last month. I needed to come up with a screen print layout that had to include the logo, Salford Stories badge and possibly “Your story starts here” as well as the web address.