Had a really busy few days at placement this week, getting handed projects that needed completing and sent to the printers in just a couple of hours, so everything has been slightly manic. This is helping me a lot in terms of getting in the routine of working to deadlines. I’m learning about how the work is processed and how it is passed through the hierarchy within the team. It’s at a turbulent point at the minute due to there being staff changes as well as the brand going through a transition stage, but this is actually making me learn quicker - seeing good and bad practice is good for me to grow as a designer.
Just a quick note to say/reflect on how designing for print has really opened my eyes on the level and attention of detail you need to fully get a project finished and sent to the printers. I thought I had good attention to detail before starting my work placement but I’m learning to keep focused on the small things in copy (e.g. not leaving single words at the end of a paragraph).
They’re technically called widows, and it’s important not to leave these, but sometimes you might have to depending on how everything looks. This can be altered by changing the tracking of the text (space between letters) or simply by changing size of the text. I’m getting very familiar with appropriate leading of text too.
I’m learning a lot from this and appreciating layout design more