Showing emotion is hard, and showing the emotion of cinema has proved to be a difficult challenge. The cinema doesn’t really make you feel a specific, individual emotion, but it’s a place where you experience different emotions simultaneously. Can that be an emotion? When you are at the cinema you absorb everything about it - the anticipation of going, the total enclosure of the cinema screen, the enormity of the experience, the perfect picture, the extraordinary sound quality and the post-movie experience - all this makes up what ‘going to the movies’ is all about.
This is the idea behind my video, to feel different emotions simultaneously. I believe that to feel emotions, your brain receives messages in response to a stimulus, resulting in a physiological reaction. I’ve not gone for the obvious with my video - obvious would be boring and…well… obvious. Instead I have created my own abstract imagery and visuals to represent the goings-on inside one’s head when bombarded with emotionally charged stimulus. They don’t represent anything specific, but it is instead down to how the viewer perceives them individually. Powerful visuals in a sense, they supply the psychological aspect of thoughts and emotion to my ident, and reflects the Cannon-Bard theory of emotion.
I’ve used Cannon-Bards theory of emotion as influence behind my concept and I’ve also used the idea of the Rorschach ink blot tests and their psychological aspects as inspiration for my work. One person may look at my video and feel completely different than the person they’re sat next too, and that’s the irony of it – even when viewing the same stimulus, people feel different emotions, therefore creating this aura of multiple emotions. I don’t want the audience to feel a specific emotion when watching my video, but instead I want them to feel multiple emotions simultaneously. We turn into sponges when at the cinema, we absorb everything of it – that is what the true power of cinema is.
so I think it would be a good idea to post a quick update.
I feel that I’m at the stage now where I have lots of assets and visuals that I am happy with - a lot of successful and unsuccessful experimentation has helped - and I can now start to think about putting together my visuals to create a 25 second ident.
I’d like to experiment more with abstract paintings but stupidly, in true Kyle fashion, I’ve left my paints and glass at home which I wanted to use, having just bought them over the weekend. I can survive without them for now, I could just buy some more… but then again, my bank balance probably wouldn’t agree with that.
Anyway.. Time to start editing/trimming/composing this masterpiece together